Downy Unstopables / Brand growth · Integrated marketing

A new way to think about fresh.

Growth leadership for Downy Unstopables, brought to life across packaging, advertising, digital experiences, and retail.

Three Downy Unstopables bottles with turquoise, pink and purple caps

WORK SHOWN

Brand growth, integrated campaigns, digital, packaging, and in-store marketing.

Making a new product feel unmistakable.

My work on Downy Unstopables brought together brand growth and a broad range of consumer touchpoints. The portfolio spans product presentation, sampling, print, digital campaigns, and the shelf.

The selected work shows a consistent visual language: bold black packaging, bright scent cues, and a product promise that carries from the package into the campaign.